XR & AI Media Kit
WINGED WHALE MEDIA / 2025
Communicating Winged Whale Media's shift from traditional video to immersive production.
XR & AI Media Kit
WINGED WHALE MEDIA / 2025
Communicating Winged Whale Media's shift from traditional video to immersive production.
Project Summary
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Project Summary
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Project Summary
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THE PROBLEM {
The previous media kit still positioned WWM as a video agency, with dense text, inconsistent layout, and scattered information.
WHY IT MATTERS {
Clients struggled to understand the company's new XR capabilities, which slowed sales conversations and weakened positioning.
THE SOLUTION {
I redesigned the media kit with a clearer structure, updated visuals, and concise messaging that highlights WWM’s immersive services in one scannable document.
Skills Used
Graphic Design Visual Communication Brand Consistency
Team
Solo
Timeline
June 2025
Tools
Canva
THE PROBLEM {
The previous media kit still positioned WWM as a video agency, with dense text, inconsistent layout, and scattered information.
WHY IT MATTERS {
Clients struggled to understand the company's new XR capabilities, which slowed sales conversations and weakened positioning.
THE SOLUTION {
I redesigned the media kit with a clearer structure, updated visuals, and concise messaging that highlights WWM’s immersive services in one scannable document.
Skills Used
Graphic Design Visual Communication Brand Consistency
Team
Solo
Timeline
June 2025
Tools
Canva
THE PROBLEM {
The previous media kit still positioned WWM as a video agency, with dense text, inconsistent layout, and scattered information.
WHY IT MATTERS {
Clients struggled to understand the company's new XR capabilities, which slowed sales conversations and weakened positioning.
THE SOLUTION {
I redesigned the media kit with a clearer structure, updated visuals, and concise messaging that highlights WWM’s immersive services in one scannable document.
Skills Used
Graphic Design Visual Communication Brand Consistency
Team
Solo
Timeline
June 2025
Tools
Canva
What Shipped
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What Shipped
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What Shipped
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Premium
Iteration 1
Final
Redesigned Media Kit
The redesigned media kit presents WWM as an immersive-first studio with a clear structure, modern visuals, and focused messaging. It highlights VR, AR, and AI capabilities in a simple, scannable format that supports sales conversations and client understanding.
Premium
Iteration 1
Final
Redesigned Media Kit
The redesigned media kit presents WWM as an immersive-first studio with a clear structure, modern visuals, and focused messaging. It highlights VR, AR, and AI capabilities in a simple, scannable format that supports sales conversations and client understanding.
Premium
Iteration 1
Final
Redesigned Media Kit
The redesigned media kit presents WWM as an immersive-first studio with a clear structure, modern visuals, and focused messaging. It highlights VR, AR, and AI capabilities in a simple, scannable format that supports sales conversations and client understanding.
1
35% More Clients
Following the release of the new media kit, as the updated structure made WWM’s offerings easier to understand.
1
35% More Clients
Following the release of the new media kit, as the updated structure made WWM’s offerings easier to understand.
1
35% More Clients
Following the release of the new media kit, as the updated structure made WWM’s offerings easier to understand.
2
46% Increase in XR-Focused Inquiries
Compared to traditional video requests, indicating a stronger alignment with the company’s XR positioning.
2
46% Increase in XR-Focused Inquiries
Compared to traditional video requests, indicating a stronger alignment with the company’s XR positioning.
2
46% Increase in XR-Focused Inquiries
Compared to traditional video requests, indicating a stronger alignment with the company’s XR positioning.
3
20% Faster Sales Conversations
Prospective clients required less explanation during intro calls after reviewing the media kit.
3
20% Faster Sales Conversations
Prospective clients required less explanation during intro calls after reviewing the media kit.
3
20% Faster Sales Conversations
Prospective clients required less explanation during intro calls after reviewing the media kit.