Interactive Event Materials
WINGED WHALE MEDIA / 2025
Modernizing Winged Whale Media’s trade show presence through interactive calls-to-action.
Interactive Event Materials
WINGED WHALE MEDIA / 2025
Modernizing Winged Whale Media’s trade show presence through interactive calls-to-action.
Project Summary
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Project Summary
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Project Summary
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THE PROBLEM {
WWM needed event materials to support trade show booths and give attendees easy ways to explore immersive content without relying solely on headsets.
WHY IT MATTERS {
Many attendees move quickly through tourism events or prefer viewing content on their phones instead of using shared devices.
THE SOLUTION {
I designed interactive QR-enabled banners and business cards that let attendees access showcased experiences from their own devices.
Skills Used
Graphic Design Interaction Design Brand Consistency
Team
Solo
Timeline
Jun 2024 - Aug 2025
Tools
Adobe Illustrator Canva
THE PROBLEM {
WWM needed event materials to support trade show booths and give attendees easy ways to explore immersive content without relying solely on headsets.
WHY IT MATTERS {
Many attendees move quickly through tourism events or prefer viewing content on their phones instead of using shared devices.
THE SOLUTION {
I designed interactive QR-enabled banners and business cards that let attendees access showcased experiences from their own devices.
Skills Used
Graphic Design Interaction Design Brand Consistency
Team
Solo
Timeline
Jun 2024 - Aug 2025
Tools
Adobe Illustrator Canva
THE PROBLEM {
WWM needed event materials to support trade show booths and give attendees easy ways to explore immersive content without relying solely on headsets.
WHY IT MATTERS {
Many attendees move quickly through tourism events or prefer viewing content on their phones instead of using shared devices.
THE SOLUTION {
I designed interactive QR-enabled banners and business cards that let attendees access showcased experiences from their own devices.
Skills Used
Graphic Design Interaction Design Brand Consistency
Team
Solo
Timeline
Jun 2024 - Aug 2025
Tools
Adobe Illustrator Canva
What Shipped
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What Shipped
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What Shipped
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Premium
Iteration 1
Final
Innovation-Focused Interactive Banner
A cleaner, clearer banner with stronger hierarchy, improved color choices, and bolder typography. It positions WWM as an innovation-focused XR studio. The design communicates a clear message, integrates interactive QR entry points, and is easier for attendees at busy events to understand at a glance. Branded in partnership with the Caribbean Tourism Organization (CTO) for the Innovation Hub at the State of the Tourism Industry Conference (SOTIC) 2025.
Participant Trying out VR
WWM CEO Ed Limon & CTO CEO Dona Regis-Prosper
Innovation Hub Booth
Scanning the Banner QRs
Premium
Iteration 1
Final
Innovation-Focused Interactive Banner
A cleaner, clearer banner with stronger hierarchy, improved color choices, and bolder typography. It positions WWM as an innovation-focused XR studio. The design communicates a clear message, integrates interactive QR entry points, and is easier for attendees at busy events to understand at a glance. Branded in partnership with the Caribbean Tourism Organization (CTO) for the Innovation Hub at the State of the Tourism Industry Conference (SOTIC) 2025.
Participant Trying out VR
WWM CEO Ed Limon & CTO CEO Dona Regis-Prosper
Innovation Hub Booth
Scanning the Banner QRs
Premium
Iteration 1
Final
Innovation-Focused Interactive Banner
A cleaner, clearer banner with stronger hierarchy, improved color choices, and bolder typography. It positions WWM as an innovation-focused XR studio. The design communicates a clear message, integrates interactive QR entry points, and is easier for attendees at busy events to understand at a glance. Branded in partnership with the Caribbean Tourism Organization (CTO) for the Innovation Hub at the State of the Tourism Industry Conference (SOTIC) 2025.
Participant Trying out VR
WWM CEO Ed Limon & CTO CEO Dona Regis-Prosper
Innovation Hub Booth
Scanning the Banner QRs
Interactive Business Cards
QR-enabled business cards designed to extend the booth experience beyond headset availability. They provide an immediate mobile pathway into WWM’s VR content, offering attendees a low-friction option to explore immersive work on their own devices at any point during or after the event.
Interactive Business Cards
QR-enabled business cards designed to extend the booth experience beyond headset availability. They provide an immediate mobile pathway into WWM’s VR content, offering attendees a low-friction option to explore immersive work on their own devices at any point during or after the event.
Interactive Business Cards
QR-enabled business cards designed to extend the booth experience beyond headset availability. They provide an immediate mobile pathway into WWM’s VR content, offering attendees a low-friction option to explore immersive work on their own devices at any point during or after the event.
1
46% Increase in Booth Engagement
measured through more attendees stopping, scanning, and interacting with the updated banner and mobile pathways.
1
46% Increase in Booth Engagement
measured through more attendees stopping, scanning, and interacting with the updated banner and mobile pathways.
1
46% Increase in Booth Engagement
measured through more attendees stopping, scanning, and interacting with the updated banner and mobile pathways.
2
312 Unique QR Scans at Recent Event
recorded during the CTO SOTIC Innovation Hub showcase, where attendees used mobile access points to explore experiences directly from their devices.
2
312 Unique QR Scans at Recent Event
recorded during the CTO SOTIC Innovation Hub showcase, where attendees used mobile access points to explore experiences directly from their devices.
2
312 Unique QR Scans at Recent Event
recorded during the CTO SOTIC Innovation Hub showcase, where attendees used mobile access points to explore experiences directly from their devices.
3
17% Increase in Qualified Leads
as clearer XR positioning and easier access to demos led to more follow-up conversations and client inquiries after each event.
3
17% Increase in Qualified Leads
as clearer XR positioning and easier access to demos led to more follow-up conversations and client inquiries after each event.
3
17% Increase in Qualified Leads
as clearer XR positioning and easier access to demos led to more follow-up conversations and client inquiries after each event.