Ombi Branding
OMBI / 2023
Establishing a brand direction aligned with company goals across digital materials, merchandise, and signage.
Ombi Branding
OMBI / 2023
Establishing a brand direction aligned with company goals across digital materials, merchandise, and signage.
Project Summary
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Project Summary
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Project Summary
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THE PROBLEM {
Ombi was a new hospitality brand with a vision of hosting luxury stays on the water but no clear identity to communicate this across their guest experience.
WHY IT MATTERS {
Without a unified identity, the visual experience across signage, merchandise, and digital touchpoints risked feeling inconsistent and less premium.
THE SOLUTION {
I developed a focused visual identity through logo design, a clear colour system, and guidelines that could be applied across all brand materials.
Skills Used
Graphic Design Brand Creation Logo Design
Team
Solo
Timeline
Jul - Aug 2023
Tools
Adobe Illustrator Canva
THE PROBLEM {
Ombi was a new hospitality brand with a vision of hosting luxury stays on the water but no clear identity to communicate this across their guest experience.
WHY IT MATTERS {
Without a unified identity, the visual experience across signage, merchandise, and digital touchpoints risked feeling inconsistent and less premium.
THE SOLUTION {
I developed a focused visual identity through logo design, a clear colour system, and guidelines that could be applied across all brand materials.
Skills Used
Graphic Design Brand Creation Logo Design
Team
Solo
Timeline
Jul - Aug 2023
Tools
Adobe Illustrator Canva
THE PROBLEM {
Ombi was a new hospitality brand with a vision of hosting luxury stays on the water but no clear identity to communicate this across their guest experience.
WHY IT MATTERS {
Without a unified identity, the visual experience across signage, merchandise, and digital touchpoints risked feeling inconsistent and less premium.
THE SOLUTION {
I developed a focused visual identity through logo design, a clear colour system, and guidelines that could be applied across all brand materials.
Skills Used
Graphic Design Brand Creation Logo Design
Team
Solo
Timeline
Jul - Aug 2023
Tools
Adobe Illustrator Canva
What Shipped
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What Shipped
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What Shipped
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Logo & Brand Identity System
A clear visual system built around a primary logo, supporting marks, color palette, typography, and usage rules. The identity was designed to feel premium and flexible, giving Ombi a toolkit that’s easy to apply across both digital and physical touchpoints as the brand grows.
Logo & Brand Identity System
A clear visual system built around a primary logo, supporting marks, color palette, typography, and usage rules. The identity was designed to feel premium and flexible, giving Ombi a toolkit that’s easy to apply across both digital and physical touchpoints as the brand grows.
Logo & Brand Identity System
A clear visual system built around a primary logo, supporting marks, color palette, typography, and usage rules. The identity was designed to feel premium and flexible, giving Ombi a toolkit that’s easy to apply across both digital and physical touchpoints as the brand grows.
Real-World Applications
The visual identity was brought to life in Ombi’s promotional video and website, demonstrating how the system holds up in marketing and guest-facing environments. These applications show the brand working in context and highlight the consistency and clarity of the final direction.
Real-World Applications
The visual identity was brought to life in Ombi’s promotional video and website, demonstrating how the system holds up in marketing and guest-facing environments. These applications show the brand working in context and highlight the consistency and clarity of the final direction.
"The Ombi Experience" Video Featured on Official Ombi Website
The Ombi Website
The visual identity was brought to life in Ombi’s promotional video and website, demonstrating how the system holds up in marketing and guest-facing environments. These applications show the brand working in context and highlight the consistency and clarity of the final direction.
Real-World Applications
The visual identity was brought to life in Ombi’s promotional video and website, demonstrating how the system holds up in marketing and guest-facing environments. These applications show the brand working in context and highlight the consistency and clarity of the final direction.
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Brand Adoption
Identity used across Ombi’s website, promotional video, merchandise, and guest materials.
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Brand Adoption
Identity used across Ombi’s website, promotional video, merchandise, and guest materials.
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Brand Adoption
Identity used across Ombi’s website, promotional video, merchandise, and guest materials.
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Touchpoint Consistency
Colour, typography, and layout applied consistently in both digital and physical contexts.
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Touchpoint Consistency
Colour, typography, and layout applied consistently in both digital and physical contexts.
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Touchpoint Consistency
Colour, typography, and layout applied consistently in both digital and physical contexts.
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Foundation for Growth
A flexible system that can scale with new properties, services, and marketing needs.
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Foundation for Growth
A flexible system that can scale with new properties, services, and marketing needs.
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Foundation for Growth
A flexible system that can scale with new properties, services, and marketing needs.